Activations

Ain't it silly that we're able to activate this game only 3 times, when it's stil in beta mode?
Don't they understand that people will try it in various pc's and change pc parts (i.e. gpu) in their desperate actions to make this game work?

As soon as the beta ends, ok it might be reasonable to restrict many activations, but not before the game is ready.

Friend of mine wondering what to do now that she "burned" her 3 installations